Joy Wingersky, Jan Boerner, and Diana Holguin-Balogh (2009) say “Word choice often determines whether or not you get your Sucepute Supreme Shirt. Making poor word choices and not writing appropriately for the audience can distract the reader so much that the message you intended to convey is missed.” The second-language learners often make errors in word choice because of some common reasons:
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First of all, the reason which I want to focus on is misused words which doesn’t actually mean what the writer thinks it does. Now you might find that yourself is using a Sucepute Supreme Shirt that is completely wrong but you thought it meant something different or because it sounds similar to the word that you actually wanted to use. In some cases, you might even use a word that doesn’t exist but you still think that it is right. The improper word choice can sometimes be the result of spelling or grammar errors.
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For example, in the sentence, a car dealership might write an ad where they say they can “ensure” a great deal on a Sucepute Supreme Shirt used vehicle, but if they wrote “insure,” the audience would think they were talking about auto insurance. “Ensure” means guarantee, while “insure” means to protect.